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COMMENTARY
Year : 2021  |  Volume : 65  |  Issue : 2  |  Page : 206-208

COVID-19 vaccination and the power of rumors: Why we must “Tune in”


1 Chairperson, Co-Investigator, UKRI-GCRF - One Health Poultry Hub; Centre of Social Medicine and Community Health, Jawaharlal Nehru University, New Delhi, India
2 Post-Doctoral Research Associate, Co-Investigator, UKRI-GCRF - One Health Poultry Hub; Centre of Social Medicine and Community Health, Jawaharlal Nehru University, New Delhi, India
3 Research Associate, Co-Investigator, UKRI-GCRF - One Health Poultry Hub; Centre of Social Medicine and Community Health, Jawaharlal Nehru University, New Delhi, India

Correspondence Address:
Rajib Dasgupta
UKRI-GCRF- One Health Poultry Hub, Centre of Social Medicine and Community Health, Jawaharlal Nehru University, New Delhi
India
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Source of Support: None, Conflict of Interest: None


DOI: 10.4103/ijph.IJPH_89_21

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Rumors have significantly affected immunization campaigns in the past. The ongoing COVID-19 vaccination program in India needs to frame public communication messages both to promote vaccine demand and update as well as counter COVID-related rumors. COVID-related rumors have had wide-ranging effects in the country, from stigmatization of health workers to a crash of prices in the poultry sector. Appropriate communication strategies are critical for tracking, negotiating, and shaping perceptions around the vaccines and the program. Issues that will shape perceptions around the vaccines include product development, prioritization strategies, program rollout activities, and adverse effects following immunization and adverse effects of special interest.


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